Are you trying to move your transportation project forward, but unsure where to begin? Without a wealth of clear, actionable commercial vehicle insights to support your plan, successful results could be in flux.
Set your next transportation initiative up for success by diving into a reliable freight data lake: A digital storehouse of aggregated commercial vehicle data. These expansive data pools enable you to support every decision your organization makes with real-world evidence of truck movement, stops and behaviors. However, simply having access to a freight data lake isn’t enough. You need to know where to find relevant insights within it and how to tether data exploration efforts to desired business goals.
Read this blog post to learn the best ways to navigate a freight data lake’s vastness. Plus, explore three impactful freight data use cases and discover what’s possible with Altitude’s commercial vehicle insights.
Whether your organization is in the public or private sector, poring through a freight data lake can help you develop smarter, more effective transportation strategies. Industries like these can benefit from extracting insights with commercial vehicle data:
A reliable and context-rich freight data lake offers extensive insights needed to understand your region’s commercial transportation patterns, and with clearer insight comes better decisions. Validate assumptions based on what real-world commercial vehicles are doing before making expensive investments or new policy proposals. Help your organization avoid poor project outcomes by building your plan on real-world data.
Exploring the depths of a freight data lake may sound formidable, but by keeping your project’s objectives in focus, you can navigate its contents with ease. Extract only the insights that are most important and disregard irrelevant information using these key steps.
Now that you know how to find valuable insights within your freight data lake, it’s important to understand how they can be used practically. Below, we’ve provided three quick use cases of how insights can transform your transportation initiatives, no matter your industry.
Site select with confidence: Whether you’re looking to smartly place new electric vehicle (EV) charging stations, a new warehouse or a new business location, let commercial vehicle insights shape your plan. Knowing the types of vehicles most commonly traveling throughout a region’s roads, where they’re headed and what their stopping tendencies are can help you position your next site for maximum usage.
Develop targeted traffic-calming strategies: Use surfaced insights to create proposals, policies or infrastructure enhancements that aim to relieve key traffic pinch points in your region’s transportation network. Enhance supply chain efficiency and road safety by using harsh event insights, trip times, vehicle volumes and more to accurately diagnose (and solve) regional traffic problems.
Enhance truck parking availability: If your freight data lake allows you to analyze specific truck parking zones and behaviors, look for patterns where parking is either overflowing or occurring in unauthorized areas (such as along highway shoulders). These key indicators can help you prove with data whether there’s a need for increased commercial vehicle parking options in your region and where the most severely impacted areas are.
These use cases are just three of the many ways that surfacing deep commercial vehicle insights can help you accomplish specific transportation goals. And with Altitude, our context-rich freight data lake, you can transform your planning approach with insights that span across 99.9% of primary and 84.8% of secondary North American roadways.
With Altitude, plunge into an ocean of rich freight insights that offer unparalleled context. Quickly access what matters most to you by filtering aggregated commercial vehicle data by vehicle class, type, vocation and more through our platform’s capabilities. Additionally, use our platform to study transportation insights in distinct areas and along specific road segments for even more granular analysis.
Bring a trove of actionable information to the surface with Altitude’s detailed and ultra-reliable insights. We are the primary primary source and processor of our mobility data, providing vetted, anonymized transportation analytics you can trust. Through our six core products, unlock the actionable insights you need:
If you’re searching for a comprehensive freight data lake that makes detailed analysis easy, consider Altitude. Contact us today to learn more about how our platform can help you accomplish specific transportation use cases and achieve success.
Freight data lake and logistics data lake are two terms that are often used interchangeably to describe digital collections of anonymized commercial vehicle data. From the information aggregated within either a freight data or logistics data lake, you can extract key transportation insights that align with your organization’s goals and develop smarter strategies to meet them.
Data-driven transportation strategies are infrastructure or policy plans that use real-world insights to justify their direction. By surfacing insights using a supply chain data lake or transportation analytics platform, you can create smarter, more effective project plans.
Studying insights with a freight data lake can provide value by helping you:
Rental vehicle stop insights in Los Angeles indicate more frequent stop events compared to two other major urban regions in the U.S. This highlights a strong potential opportunity for vehicle rental companies to prioritize new revenue opportunities within the L.A. area.
Geotab’s analysis reveals that construction on Toronto’s Gardiner Expressway in 2025 has doubled travel times, causing significant delays and impacting businesses. The most congested areas experienced a 230% delay, leading to business interruptions, increased driver stress, and lost productivity. These delays also contribute to billions lost annually in the regional economy.
In our latest report, Altitude by Geotab analyzes the impact of ongoing construction on Toronto’s Gardiner Expressway using aggregated commercial vehicle data. Travel times have significantly increased, with morning commutes now taking nearly twice as long as before construction began in early 2024. The report highlights specific sections of the Gardiner experiencing the worst delays and shows how these changes impact both commuters and commercial vehicles. Altitude’s mobility insights provide valuable data for developing smarter traffic management strategies and mitigating congestion in affected areas.
