From site performance to competitive position

Benchmark commercial vehicle stop behavior at any site against every competitor in a defined trade area — providing the market context that internal performance data alone can’t offer.

The competitive layer internal data can't provide

By combining Altitude’s commercial vehicle stop data with business location context, you can benchmark any site against competitors within a defined trade area — and see the metrics that matter: stop counts, dwell times, vehicle class, vocation breakdown, and more. For P&G operators making site investments in the $10–15M range, this is the layer of intelligence that’s been missing.

See your competitive position clearly

From trade area querying to vocation-level breakdowns, POI Location Specific Insights surfaces competitive stop intelligence at any site — in analyst-ready output grounded in a transparent, consistent attribution methodology.

Select any location, set your trade area radius, and POI LSI surfaces every competing brand within that area — alongside your own performance metrics, side by side.

See monthly stop counts, average dwell time, heavy vehicle percentage, and top vocations for every competing location in your trade area. Know not just how many trucks are visiting — but what kind, and how long they’re staying.

Data is segmented by vehicle class (Class 8, medium, light), fuel type, vocation (long haul, for-hire, private fleet, tanker), and fleet size. Consumer location data and traffic counts can’t give you this. Altitude can.

Export structured tables for use in site selection reports, investment memos, or board presentations. The methodology is consistent across all locations — making relative comparisons defensible at every level of your organization.

40–50% of commercial vehicle stops are attributed to named POI locations — a reflection of how commercial vehicles actually operate, not a limitation of the data. Altitude only attributes a stop when GPS trace, dwell time, and proximity all align: confidence over coverage. 

Location-specific competitive intelligence dashboard, showing commercial vehicle stop data and competitor locations within a defined trade area

Answer the questions your internal data can't

  • Am I winning or losing commercial vehicle share in this trade area?
  • Is a performance dip site-specific, or is it market-wide?
  • Which brands are attracting the heaviest, longest-dwelling trucks?
  • Where are new competitors emerging before I notice them on the ground?
  • Which vocations are choosing which brands — and why?

Not modeled. Not estimated. Observed.

POI LSI is built on actual commercial vehicle stop data from more than 6 million vehicles generating 50 billion daily records every day. No consumer proxy data. No extrapolated assumptions. No 5% samples.

Consumer location providers can’t distinguish truck types or commercial intent. Consultant studies are expensive, slow, and point-in-time. Traffic count providers give you road volumes without stop attribution.

Altitude gives you the observed commercial reality — at POI level, at scale, available when you need it.

Precision Site Selection

Assess commercial vehicle stop behavior across regions and corridors before you break ground. Understand your competitive position in any trade area — and identify where gaps exist for new development. 

More about precision site selection

Competitive Benchmarking

Know how your sites measure up to every competing brand within your defined trade area. Monthly stops, dwell time, vehicle class, and vocation — all in one view.

More about competitive benchmarking

Market Share Analysis

Identify whether a performance change is site-specific or market-wide. Understand which competitors are capturing traffic you’re not — and act on it with specificity.

More about market share analysis

Network Planning

Use consistent, observed data across your entire portfolio to prioritize capital investment, identify underperforming sites, and validate where expansion makes sense.

More about network planning

Benchmark the competition with POI Location Specific Insights

Surface stop counts, dwell times, and vocation breakdowns across any trade area in a single view. Discover how observed commercial vehicle intelligence informs defensible site strategy and sharper capital decisions.

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