From site performance to competitive position
Benchmark commercial vehicle stop behavior at any site against every competitor in a defined trade area — providing the market context that internal performance data alone can't offer.
The competitive layer internal data can't provide
By combining Altitude's commercial vehicle stop data with business location context, you can benchmark any site against competitors within a defined trade area — and see the metrics that matter: stop counts, dwell times, vehicle class, vocation breakdown, and more. For P&G operators making site investments in the $10–15M range, this is the layer of intelligence that's been missing.
See your competitive position clearly
From trade area querying to vocation-level breakdowns, POI Location Specific Insights surfaces competitive stop intelligence at any site — in analyst-ready output grounded in a transparent, consistent attribution methodology.
Select any location, set your trade area radius, and POI LSI surfaces every competing brand within that area — alongside your own performance metrics, side by side.
Answer the questions your internal data can't
- Am I winning or losing commercial vehicle share in this trade area?
- Is a performance dip site-specific, or is it market-wide?
- Which brands are attracting the heaviest, longest-dwelling trucks?
- Where are new competitors emerging before I notice them on the ground?
- Which vocations are choosing which brands — and why?
Not modeled. Not estimated. Observed.
POI LSI is built on actual commercial vehicle stop data from more than 6 million vehicles generating 50 billion daily records every day. No consumer proxy data. No extrapolated assumptions. No 5% samples.
Consumer location providers can't distinguish truck types or commercial intent. Consultant studies are expensive, slow, and point-in-time. Traffic count providers give you road volumes without stop attribution.
Altitude gives you the observed commercial reality — at POI level, at scale, available when you need it.
Precision Site Selection
Assess commercial vehicle stop behavior across regions and corridors before you break ground. Understand your competitive position in any trade area — and identify where gaps exist for new development.
Benchmark the competition with POI Location Specific Insights
Surface stop counts, dwell times, and vocation breakdowns across any trade area in a single view. Discover how observed commercial vehicle intelligence informs defensible site strategy and sharper capital decisions.
