Skip to Main Content

A vehicle’s purpose: Providing vocation insights to transportation planners

A vehicle’s purpose: Providing vocation insights to transportation planners

Making informed transportation decisions requires a deeper understanding of traffic patterns and anomalies. A contextual factor that plays an integral part in aiding these decisions is vocation – understanding not just traffic volume but the vehicle’s purpose on the road.

Vocation, along with other contextual insights, are a key part of Altitude platform. Use ITS data to understand why vehicles are on the road, enabling better decisions that enhance traffic flow and support commercial freight activity.

An image featuring an overhead view of highways and greenery at the top, with the lower section showing text on a dark background: 'White Paper: A Vehicle’s Purpose: Providing Vocation Insights to Transportation Planners.' Branded with 'Altitude by Geotab' in the bottom left corner.

Download the white paper and explore:

  • How we used Machine Learning (ML) to classify vehicles based on their driving pattern automatically and then grouped the vehicles into one of five vocation classifications
  • How transportation planners can use vehicle vocation data to make more informed and balanced decisions
  • Why combining vocation data with trip metrics and origin and destination analyses can lead to valuable insights

What's inside

To create more efficient roadways, transportation planners are digging deep into traffic data to make informed decisions about their region’s infrastructure. Learn how vocation classifications contribute to this by allowing for deeper and more valuable insights into why a vehicle is on the road and what that means for traffic patterns and anomalies.

Related insights & customer stories

RSG and Prologis: Making smarter transportation infrastructure decisions with a data-driven approach

RSG used Altitude by Geotab’s aggregated mobility data to help Prologis understand and improve their supply chain logistics in California’s Central Valley. The study revealed that most heavy truck trips originated from eastern areas, challenging previous assumptions and leading to a revised plan for infrastructure improvements, including interchange placement and EV charging stations. By integrating Altitude data into their travel model, RSG provided Prologis with insights to address key questions about infrastructure investments and optimization. This data-driven approach resulted in heightened government awareness, accelerated infrastructure project timelines, and enhanced supply chain efficiency. Ultimately, Altitude by Geotab enabled Prologis to make more informed site selection and infrastructure decisions to foster smoother and more sustainable supply chains.

Outlining the Path Toward Trucking Electrification

Every day, trucks travel across the United States, delivering goods that keep our communities running. It’s easy to overlook the scale of this operation, but consider this: these vehicles move 13 billion tons of freight annually, worth $14 trillion. As we strive for a more sustainable future, how can we transform this essential sector? Altitude by Geotab’s aggregated mobility data offers a powerful lens to explore the potential of trucking electrification.